Tell the truth...you get sucked into watching the videos on social media, right? There are Facebook videos, Facebook Live, Youtube, podcasts, to name a few. Video content is everywhere. Not only is it everywhere, but it is powerful and effective in communicating your brand and message to your customers. More and more marketing is digital today, and that is only going to increase, in part because there are no limitations on where people can interact with content today. This makes video a powerhouse marketing tool!
We are a visual society. We respond to graphics, movement, quick information and sound bytes. Movement, sound and graphics capture your customer's attention more effectively than any static image.
And the good news is that video creation is more cost effective to create and to use than ever before.
While videos are effective, you still need to be sure that your messaging is in alignment with your brand, and that you follow some basic, good marketing principles.
The Power of Video Marketing
If you are still doubting whether videos could work for your business, and you prefer numerical proof, read these statistics on the popularity and effectiveness of video marketing provided by Hubspot.
"A single minute of video content is the equivalent of 1.8 million words." -- James McQuivey, digital marketing expert.
Benefits of Video Marketing
Brand Imaging & Messaging
Studies show video content is remembered longer. This makes it a powerful tool for presenting your brand and communicating your message. Hubspot states that 80% of customers remember a video they watched in the last month. How many will recall a static ad?
Video content draws in your customer. It captures their attention, and holds it longer. But it also is effective at driving potential customers to your website. Hubspot reports that 39% of decision makers contact a marketer after viewing their branded video.
Six Tips & Tools for Making Your Videos
Contact us for help creating effective videos as part of your branding and marketing strategy.