Fundraising Fun... these are the events nonprofits produce to raise money. But peek behind the curtain and ask any nonprofit staff member, and more than likely they will say events are not so much fun to produce.
Events are an an age old component of fundraising for nonprofits ... we are all familiar with the galas and golf tournaments. Many an Executive Director and Board have questioned... is this even worth it? Maybe. Maybe not.
A poorly executed event can be a human resource and revenue drain. Or worse, portray a tired, awkward image of the organization. That will ripple forward into every area of your fundraising.
It's a fair question to evaluate an event's value relative to effort and actual revenues generated, especially for smaller nonprofits. Continuing the same old thing, the same old way, may not be the answer.
Should it Stay or Should it Go?
When making this evaluation, do so objectively, not based on the personal preference of one or two people on the staff or board.
Evaluate each event objectively:
Consider the Impact & Side Benefits
When strategically executed and well produced, fundraising events are valuable tools for a nonprofit. They are platforms to create benefits far beyond the revenues generated.
Events can create a dynamic, positive energy to increase engagement with existing and new supporters. Fundraisers are an opportunity for media exposure and coverage, reaching an expanded audience. The event provides a pathway to reach a unique demographic that otherwise wouldn't engage with the organization.
Reducing Your Event Anxiety
Events can pose a scary, strategic risk, especially new events or 'tired' events.
Look at the organization's bigger picture and consider these steps to reduce the risk and toll on staff:
There is a formula for increasing your success quotient!