A company's brand is both the visible design, messaging and the intangible. It goes beyond your colors, your logo and messaging. It is a feeling that is created both externally to your public and culturally within the organization.
Does your brand clearly communicate who you are and what you do?
Is it consistently and uniformly presented across all facets of the company, internally and externally, while remaining flexible in a fast-changing world to stay relevant in your population?
We work with you to create the design elements, colors, messaging, and graphics that represent your brand culture and mission, and that resonate with your optimal clients or target customers.
We work with clients that are starting a new business and established businesses that are in need of updating their brand.
The Art and Science of designing a brand strategy.
It is more than simply your logo or colors. Brand strategy includes identifying your ideal customer, brand voice, and personality.
Let's collaborate to create your dynamic Brand Vision, Style Guide and Plan that implements your brand image, messaging, and culture throughout the organization and to your community.
Working with clients to design a brand strategy is a process that identifies end goals, company mission, vision, and values, identifies buyer personas, determines the tone, language and voice of your messaging, and ensuring that not only are the external elements consistently and optimally representing the brand to those consumer groups, but that the internal company culture is in alignment with that as well.
Are you a new business? Have your branding elements grown stale and are outdated? Are you transitioning your service offerings? Are you an individual that is your brand and need to develop a personal/business brand?
MTaylor Marketing provides brand strategies for each of these circumstances.
Is your brand design and messaging consistent and reflect the brand image, mission and values with cohesive messaging, consistent images, and campaigns that support and reflect branding?
We assist clients with designing consistent communications strategies for their brand that are appropriate for each communication channel. These include social media messaging, blogs, presentations, letters, and advertising. We ensure this messaging resonates with your potential and existing customers and is optimized for results, creating successful a calls to action and search engine results.
We create a strategic and purposeful communications calendars that support key performance goals.
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CUSTOMER LOYALTY & STEWARDSHIP
Gratitude. Loyalty. Differentiation.
Gratitude is one of our core values at MTM.
We create stewardship plans and programs for you to express gratitude and appreciation to your customers, build client loyalty, and differentiate yourself from the competition.
Many clients struggle with online profiles and reviews. We help you establish online profiles with accurate information and specific plans to cultivate positive reviews from your clients.
A simple thank you goes a very long way.